Search visibility

Search is no longer one channel. The work is still connected.

A business needs to be understandable to people, search engines, local platforms, and emerging answer systems. The practical question is not whether to chase every surface—it is what can be verified, improved, and measured next.

SEO

Can search engines find, understand, and confidently surface the pages that answer a searcher's need?

What we inspect: Technical access, page intent, content structure, internal links, and business relevance.

Local search

When a nearby customer looks, does the information about the business match across the site and the places they use to decide?

What we inspect: Location and service signals, business details, local landing pages, and available profile evidence.

AEO

Does a page answer a real question directly enough to be selected for answer-led search experiences?

What we inspect: Question coverage, clear answers, useful evidence, structure, and the source's credibility—not a made-up AEO score.

AI visibility

Are AI systems allowed to access the site, and is there observed evidence that the business is present for relevant questions?

What we inspect: Crawler access, selected prompts, citation gaps, competitors, and explicit limits on what was tested.

The order matters

Fix the foundation before interpreting the signal

A strong-looking prompt result cannot make up for pages that cannot be crawled, a confusing service offer, or missing local facts. Conversely, a clean technical crawl alone does not prove a business is the best answer. The audit separates those questions so the next step is proportionate to the evidence.

What an audit will not say

No proxy score for certainty

We do not turn untested data into bad news, use a composite AEO readiness score, or promise rankings, traffic, leads, mentions, or citations. Some of the most useful results are a clean observation and a clear note about what remains untested.

The useful output

A plan that a business can use

The deliverable is a ranked action plan of dual-voice cards: what was found, why it matters in plain terms, the technical detail to fix it, and how to verify the change. Live AI citation monitoring and provider-backed competitor research stay on higher tiers when those lanes are available.

Read the methodology →