Clearline · evidence-based audits
A report should show its work.
Our audit process is built to make the boundary of each conclusion visible. We preserve source evidence, distinguish observations from recommendations, and leave missing coverage plainly labeled.
Evidence policy
Every finding has a status
Verified
The observation is supported by captured evidence and is suitable for a customer-facing recommendation.
Needs review
The signal may matter, but it needs human or source-level confirmation before it becomes a recommendation.
Not tested
The required source, access, environment, or safe test was unavailable. This is not evidence of a failure.
Unsupported
The system cannot substantiate the claim. It is not presented as a finding or recommendation.
How we work
Observe, verify, prioritize
- Establish scope. We normalize the domain, apply the crawl limit for the tier you bought, and only use data we can actually reach.
- Collect evidence. We check crawl and indexability, on-page foundations, AI crawler access, and public local signals (name, phone, address and Maps listing match) when those checks are part of your audit — without treating a raw tool warning as a final conclusion.
- Reject weak claims. We keep only what evidence supports. Vague generic “best practice” tips do not become a finding without evidence.
- Make the work actionable. You get a short ranked plan of dual-voice cards — plain terms for the owner, technical detail for whoever implements the fix.
Coverage
The report is specific about its limits
We show how many pages we could crawl and evaluate. Public local listing checks do not need your login. Search Console, Analytics, linked Business Profile insights, phone-field speed data, multi-prompt AI citation sampling, and paid competitor data sets are not tested on the $25 and $99 audits unless those connections exist and are part of a later package. Missing access is disclosed; it is never treated as if we measured it.
Automation
What happens after you pay
Quick Snapshot and Complete Audit run automatically after payment. You get a status page and an email with a private report link when it is ready. We do not invent scores for untested areas, and we do not change your site for you unless you hire us separately to implement fixes.