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Clearline · evidence-based audits

A report should show its work.

Our audit process is built to make the boundary of each conclusion visible. We preserve source evidence, distinguish observations from recommendations, and leave missing coverage plainly labeled.

Evidence policy

Every finding has a status

Verified

The observation is supported by captured evidence and is suitable for a customer-facing recommendation.

Needs review

The signal may matter, but it needs human or source-level confirmation before it becomes a recommendation.

Not tested

The required source, access, environment, or safe test was unavailable. This is not evidence of a failure.

Unsupported

The system cannot substantiate the claim. It is not presented as a finding or recommendation.

Workflow

Observe, verify, prioritize

  1. Establish scope. Normalize the domain, document crawl limits, and identify the data connections that are actually available.
  2. Collect evidence. Check the technical, on-page, AI-access, and public local (on-site NAP + Maps listing) lanes the purchased tier covers today, without treating a tool warning as a conclusion. Field performance (Core Web Vitals) and owner-linked GBP Insights stay disclosed as not tested until those data sources are connected.
  3. Reject weak claims. High-impact signals are verified, conflicts are flagged, and unsupported claims are removed. Crawler folklore never reaches the customer.
  4. Make the work actionable. The delivered plan ranks a limited number of dual-voice cards — plain terms for the owner, technical detail for the implementer — by impact, confidence, and effort.

Coverage

The report is specific about its limits

Today we note the URLs and crawl coverage actually audited. Public local listing checks run without your login. Owner Insights (GSC, GA4, linked GBP metrics), field Core Web Vitals, prompt sampling, and provider-backed competitive intelligence stay not tested until those connections are available. Missing access is disclosed; it is never quietly treated as observed evidence.

Review

Where a person stays in the loop

Growth audits receive human QA. Dangerous findings, uncertainty, and any proposed publication action require appropriate review. The system creates a structured report; it does not invent certainty or publish changes unattended.